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ARS DESIGN - Negative symbol

Territories

Territories

We explore different territories of communication, bringing together diverse disciplines and perspectives to create meaningful solutions for brands and organisations.

01. Branding, Design & Communication

Who we work with

For organisations looking to build, reposition or strengthen their brands through a distinctive identity and a coherent communication strategy. They seek a creative partner capable of translating their values, vision and positioning into meaningful brand experiences across multiple channels.

What we do

We combine brand strategy and positioning with brand identity development, graphic design and integrated communication. Our expertise covers brand architecture, visual identity systems, brand guidelines, corporate communication, editorial design and the creation of communication assets for both digital and offline platforms.

Case studies

Instituto da Segurança Social Communication and Design Strategy - Mosaic of social media posts developed for the campaign

We worked on defining the institution’s brand purpose, personality and tone of voice, translating these foundations into a comprehensive Brand Book, including a Brand Guidelines Manual and a Graphic Standards Manual.
The project extended beyond brand definition into its practical implementation, encompassing ongoing communication campaigns and a wide range of assets, from newsletters and social media content to infographics, posters and flyers.

CIMPOR Rebranding

We undertook the redesign of CIMPOR Group’s brand portfolio, creating a more consistent and recognisable visual language across the organisation. The work encompassed graphic elements, and corporate communication materials, both print and digital.
The new identity was also extended to the brand’s physical touchpoints, including industrial facilities, equipment, products and staff uniforms, ensuring a cohesive brand presence throughout the organisation.

02. Corporate Events & Integrated Event Communication

Who we work with

For companies and organisations planning corporate events, conferences, international summits and brand experiences. They need a partner who can translate the purpose and identity of an event into a consistent visual language, creating a recognisable experience before, during and after the event.

What we do

We develop comprehensive event communication solutions, combining event branding and visual identity with graphic design, environmental graphic communication, signage, digital content, video, merchandising and promotional materials. From the initial creative concept to the smallest event detail, we ensure that every touchpoint contributes to a cohesive and engaging experience.

Case studies

DGI Summit Mexico Event - Image showing the cover and an interior double-page spread of the brochure developed for the event
Since 2017, we have been developing the event branding for the DigitalGraphics Group International Summits, an international series of events held across Portugal, the United States, Mexico, Italy, Poland, Germany, Canada and Spain.
The project involves creating and adapting a distinctive visual identity across a wide range of event touchpoints, including promotional materials, social media content, e-cards, informational brochures, web applications, supporting materials, place cards and merchandising.
The result is a consistent event identity that maintains the group’s visual coherence while adapting to different locations, audiences and cultural contexts.

03. Reports, Editorial Design & Infographics

Who we work with

For companies and institutions that need to communicate complex information, results and strategic achievements in a clear, structured and engaging way. They value a design partner with expertise in corporate communication, information design and editorial development, capable of turning data and content into accessible and compelling publications.

What we do

We bring together editorial design, information architecture, data visualisation and infographic development to create purposeful communication tools. Our expertise includes sustainability reports, annual reports and accounts, corporate publications, institutional documents, infographics and other editorial communication materials.
We focus on balancing content, visual hierarchy and graphic storytelling, ensuring that even the most complex information is easy to navigate, understand and retain.

Case studies

Carbon Footprint Handbook

For Rovensa, we designed the Carbon Footprint Handbook, a publication aimed at communicating carbon footprint concepts and information in a clear, accessible and visually engaging way.
The project brought together editorial design, information hierarchy and visual storytelling, translating technical content into an easy-to-follow publication. Through a carefully structured layout and supporting graphic elements, we helped make complex information more approachable while ensuring consistency with the brand’s visual identity.

04. Space Branding, Environmental Graphic Design & Signage

Who we work with

For organisations, businesses and public entities looking to enhance their physical environments through purposeful visual communication. Whether in offices, commercial spaces, public areas, parks or gardens, they seek solutions that improve orientation, reinforce identity and create a more cohesive experience for visitors, employees and users.

What we do

We specialise in Environmental Graphic Design, translating brand identities and communication needs into physical spaces. Our expertise includes spatial branding, wayfinding systems, interior and exterior signage, informational and directional graphics, interpretive signage and the design of visual elements for public and private environments.
By combining graphic design, spatial awareness and functional communication, we create environments that are easier to navigate, more engaging and visually connected to their identity and purpose.

Case studies

Boqueirão do Duro - pormenor de decoração de escritório com elementos interativos

For the Boqueirão do Duro project, we developed signage and environmental communication solutions designed to integrate seamlessly with the materials and visual language of the space, while enhancing the user experience.
The project explores the relationship between visual communication, functionality and the physical environment, using graphic design to reinforce identity, facilitate orientation, communicate information and establish a coherent visual presence throughout the space.

05. Packaging, Point of Sale & Brand Activation

Who we work with

For brands looking to strengthen their presence at the point of purchase, launch products, engage consumers and stand out in competitive retail environments. They need creative solutions that connect brand identity with the consumer experience, turning physical interactions into opportunities for recognition and engagement.

What we do

We combine packaging design, point-of-sale communication, retail branding and brand activation to create distinctive brand experiences. Our expertise also extends to trade show booth design, promotional displays, product presentation and branded environments. From packaging and retail materials to temporary installations and experiential campaigns, we design visual solutions that capture attention, communicate brand value and encourage interaction with products and brands.

Case studies

Fnac Mobile - Packaging and communication materials
For FNAC Mobile, we developed a visual communication solution designed to bring the brand and its offer closer to consumers through the retail environment.
The project involved translating the brand’s identity into point-of-sale communication, creating a distinctive and engaging product presentation that supports brand recognition and helps communicate the offer directly to customers.

06. Integrated Design, Digital & Video Projects

Who we work with

For organisations seeking a single creative partner to coordinate multiple communication disciplines and deliver cohesive projects across different media and environments. Rather than working with separate suppliers, they value an integrated approach that ensures consistency, simplifies coordination and connects every element through a shared creative vision.

What we do

We combine strategic design, graphic communication, digital content, video production, event branding and environmental graphic design into integrated communication solutions. Our expertise spans the development of creative concepts, visual identities, audiovisual content, digital assets, spatial communication and signage.
By bringing these disciplines together, we ensure that every component works as part of a unified whole, delivering consistent brand experiences across physical, digital and audiovisual touchpoints.

Case studies

Avanade World Tour - Space branding
For the Avanade World Tour, we developed an integrated event communication concept, bringing together audiovisual production, graphic design and environmental branding.
The project included the creation of the event’s opening video and the development of its communication and spatial branding materials, including flags, decorative elements, signage and attendee badges.
By coordinating different creative disciplines under a common visual language, we ensured a consistent brand experience throughout the event, from the opening audiovisual moment to the physical environment and attendee interactions.
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