The rebranding project for CIMPOR, a multinational cement group, formed part of a global strategy implemented across 12 countries, with the aim of strengthening the Group’s visual identity. This initiative impacted brand marks, graphic elements, typography, corporate communication materials (both print and digital), and various perception surfaces — including industrial facilities, equipment, products, and staff uniforms.

The project involved reducing the Group’s brand portfolio from 75 to 20, promoting the standardisation and systematisation of CIMPOR’s graphic guidelines. Based on a hierarchical structure and naming framework defined by the client, the new brands retain the core logo, complemented by distinctive elements representing business and activity areas.

The adopted graphic strategy led to increased brand recognition, improved consistency in communication, and reduced operational costs. This repositioning strengthened CIMPOR’s image as a cohesive, modern, and internationally recognised group.