The client is a global network of companies in the graphic sector. For its annual summit in Mexico, a visual identity and communication project was created focusing on the challenges of business sustainability, namely the entry of new generations, youth leadership, and the departure of the founders.

The graphic concept balances formality and dynamism, featuring a contemporary aesthetic inspired by local architecture and traditional Mexican patterns, incorporating geometric elements, three-dimensionality, and transparency.

In the brand developed for the event, the dynamic patterns symbolically represent the challenges of sustainability and its stakeholders.

The visual identity was applied across event materials, including promotional items, social media, e-cards, informational brochures, a web app, as well as supporting materials, place cards, and merchandising.

This project strengthened client’s identity, encouraged intergenerational dialogue, and provided a memorable experience aligned with the organisation’s values.