As part of its communication modernisation efforts, the Institute for Social Security, I.P. identified the need to procure specialised services to define its communication strategy. The project was conceptually based on the use of the sine wave as the main formal element in visual compositions, illustrating the ideas of continuity and rhythm, evoking the concepts of life and security, values that are closely aligned with the mission of Social Security.

The work carried out included defining the brand’s purpose, personality, and tone of voice, resulting in the delivery of a Brand Book comprising a Brand Guidelines Manual and a Graphic Standards Manual. Implementation extended to regular campaigns across both offline and digital channels, as well as the development of various communication assets such as newsletters, social media content, infographics, posters, and flyers.

The project also included an internal training module to ensure the correct implementation of the defined strategy. The outcome was clearer, more cohesive communication, aligned with the institution’s core values.