The Avanade World Tour 2026 is a global event series designed to bring together clients, partners and industry leaders to explore the future of AI and digital transformation.

The project involved the development of all communication and environmental branding materials for the Avanade World Tour event held at the AI Hub by Unicorn Factory Lisboa. Additionally, an opening video was created for use across three tour stops: Lisbon, Milan and Madrid.

The main challenge was to establish a strong Avanade presence within a venue that already possessed a distinctive visual identity. To achieve this, key brand elements were integrated across multiple touchpoints, creating a cohesive and immersive brand atmosphere throughout the event experience.

The project included flags, space branding, signage for identity, orientation and identification, attendee badges, and the event opening video.

Through a consistent and strategic application of the client’s visual identity, the project successfully transformed the venue into a branded environment, reinforcing the company’s presence and enhancing the overall attendee experience.