The client and Columbia University launched the Strategic Leadership Program (SLP), an executive course aimed at leaders with senior management experience. The challenge was to communicate this new offering clearly, prestigiously, and inspiringly.

The creative concept involved designing a symbol representing the fusion of the two institutions, conveying transformation and progress.

Communication materials such as banners, press adverts, website, brochures, mailings, and videos were developed, featuring a consistent and impactful visual identity.

The SLP targets leaders seeking to make a difference, embrace new challenges, and build lasting networks within an academic environment of excellence. Design played a strategic role by reinforcing the programme’s prestige and ensuring effective communication, contributing to its positioning and success among the target audience.