Maxilase, an anti-inflammatory produced by Sanofi, required a refreshed image and packaging to increase visibility at the point of sale. The challenge was to create a strong and distinctive visual identity that would enable consumers to quickly recognise the product.

The creative approach focused on developing a bold colour background that emphasised the Maxilase name, making it the central feature of the packaging. This visual emphasis enhances clear and immediate product communication, reinforcing its visibility on the shelves.

The project involved the development of a full packaging range, ensuring visual consistency and adaptability across different product formats. The result is a more modern, appealing, and functional design that strengthens the product’s position in the market.