Livo, a brand of the Ageas Group, operates in the field of energy efficiency, promoting sustainable solutions for homes. As part of the expansion of its offering, there arose a need to communicate the new services — solar panels and energy-efficient windows — in a striking and engaging way.

To address this challenge, a leaflet with a special die-cut was created. When opened, the central element of the message is visually highlighted, creating an unexpected and distinctive effect. This creative approach was designed to capture the audience’s attention and reinforce the sense of innovation associated with the brand.

The result is a simple yet effective communication piece that combines functional design with an experiential dimension, helping to raise awareness of Livo and promote sustainable solutions among its target audience.