The client is a group of technology companies focused on innovation, development, and specialised consultancy. The project arose from the need to create a unified visual identity that connects all the companies within the ecosystem, strengthening the group’s cohesion and external visibility.

The aim was to develop an inclusive, modern identity that reflects the group’s shared vision and values. The central element of the new logo is the letter “W”, symbolising transformation, innovation, and development.

The project included the creation of a cross-cutting visual language, applied across internal and external communication materials, as well as within physical spaces, through space branding interventions that embody the new identity.

This repositioning reinforces the group’s image and enhances brand recognition in both national and international markets.