The identity design project for the Alto das Amoreiras building in Lisbon stems from its unique urban and architectural context. Located in a prominent area of the city, this building stands out for its imposing presence and a façade marked by striking structural elements.

The branding project aimed to develop a visual identity that would reflect the character of the building while respecting its architectural language. The core idea was expressed through a symbol composed of a double “A”, inspired by the geometry of the façade’s structural skin, resulting in a strong, distinctive, and easily recognisable image.

The identity was applied across various communication materials and signage, ensuring a coherent and elegant presence throughout all touchpoints.

In conclusion, the project reinforces the building’s uniqueness through a visual language that aligns with its architecture and surrounding context.