Arquitráfego, a company specialised in territorial studies in architecture and traffic, identified the need to renew its visual identity, with the aim of making it more contemporary, flexible, and suited to digital media.

Starting from the existing symbol, the design was formally simplified: the shape was levelled and filled in, enhancing figure–ground contrast and improving legibility and visual presence across various scales and platforms. The logotype was also redesigned, allowing for modular compositions that evoke architecture.

The result is a more cohesive, modern, and versatile brand that maintains a connection to its previous identity while effectively meeting the demands of digital communication.

The new identity was applied to the institutional website, social media platforms, and presentation materials, ensuring clear, professional, and visually consistent communication across all media.