AIDGLOBAL is an organisation that works to promote education and global citizenship, with a particular focus on children and the most vulnerable communities. As part of its mission, a visual identity project was developed to reflect its values and area of intervention.

The symbol created represents a circle formed by children holding hands, evoking fraternity, unity, and the organisation’s target audience. The colours green and blue were chosen to represent planet Earth, reinforcing AIDGLOBAL’s global dimension.

The new identity was applied across various communication materials, both printed and digital, as well as on merchandising items. The result is a coherent, accessible image that reflects the organisation’s values and strengthens its institutional presence and mission within the communities it serves.